Audience composition pack
Opening definitions, 28-day unique readers by property, returning versus new share, referral mix, and a one-page “what changed this cycle” memo for editors.
Sample formats
How a Page Springhub report is built
These outlines show the structure of our written work — not live client data. Use them to decide which engagement fits your desk before you request a brief.
Content cohort review
Ranked story or episode tables with completion or scroll depth where available, franchise notes, and a short list of pieces that underperformed relative to placement.
Campaign delivery annex
Contracted placements versus organic follow-ons, geo and bot exclusions, and a signature block for sales and editorial when a sponsor package must be signed off.
What we deliberately omit
We do not invent sentiment scores without a method, merge package and organic reach into one vanity total, or hide incomplete weeks behind interpolated lines. If your extract cannot support a claim, the sample format simply leaves that section blank until the source improves.
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