What “unique reader” really means across paywalled titles
When two desks disagree on audience size, the gap is often definitional — cookie windows, login states, and shared devices — not a broken export.
Field notes
Notes from the reporting desk
Short pieces on definitions, session depth, local briefings, and sponsor readouts — rooted in media audience analytics and content performance reporting work.
Reading session depth without chasing vanity dwell time
Average time on page rewards scroll traps. Pair depth with completion signals that match how your format is actually consumed.
How Mongkok briefings keep remote analytics grounded
Charts travel well on a call; context about festival calendars, local campaigns, and newsroom capacity does not. That is why we still meet in person when we can.
Sponsor readouts that editors and sales can both sign
Commercial teams need delivery proof; editors need integrity. A campaign readout should satisfy both without inflating soft metrics.