Client stories

What desks say after delivery

Comments reference specific reports and briefings. Names appear with roles; titles stay anonymous where requested.

Audience Pulse Report

“The first Audience Pulse Report finally aligned our English and Chinese desks on the same reader definitions. We still argue about story choices — just not about whose spreadsheet is “right.””

Mei Ling Chow · Digital editor, regional news title

Content Performance Review

“Their Content Performance Review on our weekend video strand was blunt about completion rates. Useful, though I wished we had booked the briefing a week earlier — the findings arrived mid-slate and forced a scramble.”

Marcus Ng · Producer, lifestyle studio

Campaign Readout

“We brought Page Springhub in after a sponsor asked for proof beyond screenshot impressions. The Campaign Readout separated package delivery from organic follow-ons clearly enough that sales and editorial both signed off.”

Helena Ip · Client partnerships lead

Editorial Briefing Session

“The Mongkok briefing ran long because our section editors kept asking follow-ups, but the written leave-behind was short and specific. That balance is rare.”

Daniel Ho · Managing editor

Audience Pulse Report

“Retainer cycles keep our monthly board pack honest. Charts are annotated in plain English; when data was incomplete after a CMS migration, they said so instead of smoothing the gap.”

Priya Raman · Audience development manager

Extended note · bilingual news title

Aligning English and Chinese unique-reader definitions

A regional news site commissioned three Audience Pulse cycles after a redesign. Week one exposed that Lifestyle and 生活 were tracked as separate sections in one extract and merged in another. We rebuilt the map with the digital editor, reissued the first report, and used the second cycle for trend commentary rather than another taxonomy fight.

By month three, the board pack used a single 28-day unique-reader definition with a footnote on login versus cookie identity. The commercial team still wanted a softer “engaged reach” figure for sponsors; we kept it in an annex so editorial numbers stayed intact.

About the Audience Pulse Report