Extended note · bilingual news title
Aligning English and Chinese unique-reader definitions
A regional news site commissioned three Audience Pulse cycles after a redesign. Week one exposed that Lifestyle and 生活 were tracked as separate sections in one extract and merged in another. We rebuilt the map with the digital editor, reissued the first report, and used the second cycle for trend commentary rather than another taxonomy fight.
By month three, the board pack used a single 28-day unique-reader definition with a footnote on login versus cookie identity. The commercial team still wanted a softer “engaged reach” figure for sponsors; we kept it in an annex so editorial numbers stayed intact.